Some weeks back as one of my tweets as @etyman I called BS on the word game changer and officially declared it a candidate for Cliché of the Year, 2011. I know, I don’t have much clout when it comes to “declaring” things, but then again, I also have nothing to lose if it turns out to be “favorite word of the year.”
Can I be first to officially declare “game changer” as “Cliché of the Year?” Apparently now anything new is a “game changer.” Bah, humbug! (April 5th, 11:40 am EST)
The word seems to have reached that critical mass needed to catapult it from “descriptive” to “mildly annoying” and then “for the love of God, Montresor!” I’m not suggesting capital punishment for users of the phrase – well, not yet anyway – but forcing users to eat a bar of soap might be one option.
A quick ghit count shows 3,240,000 results for the exact phrase “game changer,” which is depressingly about 900 times more than “Etyman” but less than “Charlie Sheen,” who comes in with a staggering 58,900,000 mentions, eclipsing such do-nothings as Mother Teresa (4,980,000) and Martin Luther King (23,500,000). Celebrity, it seems, has nothing to do with actions.
The Corpus of Historical American English has an entry for game changer that appears in the Chicago Tribune of 1995. In an article that covered the development of oil industries in Cuba, we find;
In the Obama administration, Cuba’s oil development is likely to be seen as an issue for the future. Says a senior State Department official, ” If it’s a game changer it’s not going to be a game changer for a while.
In one of his On Language pieces for the New York Times, William Safire refers to a Washington Post article baseball reference:
Singleton hit his game-changer… fair by eight yards.
In the same piece, Safire says that Ben Zimmer had tracked it back to 1930 and a discussion about changing the game of bridge: “Seldom are the game-changers idle.”
What is clear is that although it’s use may not be further back than the 1930’s, it’s certainly hit its stride over the past two years. The excellent Corpus of Contemporary American English shows the following number of examples:
2003 – 3 examples
2004 – 0 examples
2005 – 0 examples
2006 – 1 examples
2007 – 7 example
2008 – 26 examples
2009 – 16 examples
2010 – 13 examples
2011 – 7 examples
From 2008 onwards we can see a significant increase in the use of game changer in comments about politics, electric cars, lasers, Iran, vaccines, and even stuffing on corn bread! OK, I know you’re curious so here’s the corn bread piece taken from the CBS Early Show on November 26th, 2009:
HARRY-SMITH: I’ve nibbling on this stuffing all morning and I have to say I never had it with the corn bread before and that is a game changer.
MICHAEL-WHITE: Really, really —
RUSS-MITCHELL: Really. I got to try that.
MICHAEL-WHITE: Yeah. And — and I tell you, once you — once you put a little bit of the broth on it, you get this really great consistency. Okay?
When stuffing on corn bread is a game changer, I think you need look no further for evidence that a cliché is at hand!