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Posts Tagged ‘apophenia’

The ability of human beings to find patterns in life when none exists is called apophenia. It appears to be a deeply rooted cognitive process whereby people try to impose order on the world, even if such order does not exist. In the absence of an objective pattern, people will impose one.

As a phenomenon, it can take the blame for conspiracy theories, supernatural beliefs, rumors, myths, and all the posts during the past six years related to ABC’s phenomenally successful “Lost” series. Apophenia is what fuels the psychoanalytical Rorschach test and continues to have some people believe that the destruction of the twin towers in New York on 9/11 was planned by George W. Bush, the Jews, and aliens from Area 51.

Lost in Apophenia

So powerful is apophenia that people will cling to their erroneous beliefs even in the face of hard evidence to the contrary. Cultists who predict the End of the World on a particular date hardly seem fazed when the day comes and goes and they are still around. They simply reconstruct their patterns and create a new “truth.”

A more modest example of linguistic apophenia is with what are called “folk etymologies.” The OED defines it as;

the popular perversion of the form of words in order to render it apparently significant

Over at dictionary.com, the definition on offer is;

1. a modification of a linguistic form according either to a falsely assumed etymology, as Welsh rarebit from Welsh rabbit, or to a historically irrelevant analogy, as bridegroom from bridegome, or

2. a popular but false notion of the origin of a word.

The origin of company names and product names positively bristles with folk etymologies. A recent article for the New York Times by Ben Zimmer takes a peek at some dodgy etymologies in the corporate world.

And acronyms and bacronyms are a fruitful source of yarn spinning. Adidas is often quoted as being an acronym meaning “All day I dream about sport,” but the truth is that it is named after one of the founders, Adolf Dassler, whose nickname was Adi.

In his article entitled, Spitten Image: Etymythology and Fluid Dynamics, Laurence Horn of Yale University offered the following comment:

The human animal loves a good story and in particular cherishes a narrative embedding privileged knowledge. Etymythology is the lexical version of the urban legend, a fable—or more generously a piece of culturally based arcane wisdom—not transmitted by scholarly research but passed on by word of mouth (or computer). (p.39)

Such examples of bogus etymologies are not random but seem to be based applying previously known or used patterns that seem to be related to the word in question. The belief that the word crap comes from Thomas Crapper, who allegedly invented the flush toilet (he didn’t), may well be totally bogus, but it sure sounds plausible – with sound being the appropriate word. The false etymology is based on the word crap sounding like Crapper.

Which brings us to lavender, a word used to describe ;

The plant Lavandula vera (family Labiatæ), a small shrub with small pale lilac-coloured flowers, and narrow oblong or lanceolate leaves; it is a native of the south of Europe and Northern Africa, but cultivated extensively in other countries for its perfume.

The word sounds and looks very similar to the Italian lavanda, which means “to wash,” and in a recent tweet from the word-loving languagebandit, he notes that one suggested etymology for lavanda is actually lavender, based on the belief that people would wash their clothes in water containing the plant in order to add fragrance to the fibers.

Lavender's blue dilly dilly...

But is this either true or even likely? Certainly we do know that in the 14th century, a lavender was the name given to a washer-women who did the laundry. In his Legend of Good Women (1358), Chaucer wrote;

Enuye I prere to god yeue hire myschaunce
Is lauender in the grete court alway

In this sense, the word is fairly interpreted as coming from the Latin lavare meaning “to wash.” It therefore seems unlikely that the name of the plant was the origin of things to do with washing when the Latin root was already around. You might make a more cogent case that the name of the plant came from the word used for a washer-women, who may well have used it for cleaning clothes.

A more plausible etymology is that the name of the plant comes from a different route altogether than the “washing” strand. Other Latin spellings included livendula and livendola, which bear similarities to Latin livere meaning “to be livid or bluish.” Hypothesizing that lavender is based on the notion of being blue in color seems much better than supposing it was used as a washing agent.

What we may be seeing here are TWO words that look and sound the same but come from different origins: lavender the washer-woman from lavere, and lavender the plant from livere.

Of course, one might argue that even the livere origin of lavender could be a false etymology, but if I were going to place a bet on the table at the yet-to-be-built Las Vegas “Casino Etymologica,” I’d stack my chips higher for the livere camp.

Reference

Horn, L. R. (2004). Spitten Image: Etymythology and Fluid Dynamics, American Speech, 79, 1, 33-58.

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Way back on October 15th, 1996, Ryan Finney, the store manager of the Bongo Java house in Nashville Tennessee, made a startling breakfast time discovery. As he picked up his morning cinnamon bun, he noticed that it bore an uncanny resemblance to the saintly and self-sacrificing Mother Teresa. By Christmas, the pastry had become an international phenomenon and the newly branded “Nun Bun™.”

Bun

Nun

Assuming you, dear reader, do not believe for one moment that this is some supernatural event, prompted by the hand of the divinity of your choice, what you are seeing is the phenomenon of apophenia - the perception of patterns, meanings, or connections where none exists. It’s like looking at a Rorschach ink blot and telling the analyst what you see.

"Tell Me What You See"

The word itself is relatively new although the phenomenon itself is as old as mankind. It’s first use is credited to the psychiatrist Klaus Conrad back in 1958 in his catchy-titled Die beginnende Schizophrenie: Versuch einer Gestaltanalyse des Wahns, which translates to the equally scintillating The origins of schizophrenia: A Gestalt analysis of paranoia. The word was coined from the Greek “apo” (ἀπό) meaning “away from” or “apart,” and the word “phren” (φρήν) meaning “mind” or “cognitive faculties” – literally “away from the mind.”

In his recent book, A Dictionary of Hallucinations (2009), the clinical psychiatrist Jan Dirk Blom suggests that the word is actually a misspelling of apophrenia, with the “r” having been lost in translation. However, if the word derives from “apo” and another Greek word, “phainein” (from the root φαίνω) meaning “to make appear,” then apophenia is correct after all. Phonetically, the latter is simpler so the “error” may be explained by a hearer’s desire to make life simpler.

What’s unusual is that this word should appear to be so recent when the actual phenomenon is so old. In his Natural History of Religion (1757) , philosopher David Hume (1711-1776) wrote the following:

There is a universal tendency among mankind to conceive all beings like themselves, and to transfer to every object those qualities with which they are familiarly acquainted, and of which they are intimately conscious. We find human faces in the moon, armies in the clouds; and by a natural propensity, if not corrected by experience and reflection, ascribe malice and good will to everything that hurts or pleases us. David Hume

The human tendency to see the world through a glass darkly is demonstrated by a behavior known as the Confirmation Bias. When someone is convinced that they have seen the Virgin Mary in a toasted cheese sandwich, it’s more likely to be the result of an in-built cognitive bias to interpret the world in such as way as to see evidence for the Hand of God in everything. Why the good Lord would seek to communicate with His faithful by way of a cheese toasty is not a question the faithful would ask – He just does and the image in the bread simply confirms for them that God does indeed work in mysterious ways. Almost as mysterious as how the breakfast snack ended up selling for $28,000 on eBay!

Virgin Mary Toasty

In the world of statistical analysis, apophenia is known as a Type I error. This is often called the “false positive” and happens when data is interpreted as confirming a hypothesis when in fact it does not. It’s effectively when you see a pattern where there isn’t one.

So if you see a face on Mars…

Face on Mars

… a giant pig in the clouds…

Pig in the clouds

… or the Number 23 over and over again during a day, the chances are that you are having an apophenic experience and need to remember that to clean your cognitive glasses in a little reality solution.

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